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The Lucky Charms Mascot Was Almost a Forgetful Wizard - Gastro Obscura
The forgotten Lucky Charms mascot - General Mills
Lucky the Leprechaun Shares His Magical Origin Story in “The Magic
That Time The Lucky Charms Leprechaun Got Replaced
Found: A Bird That Could Be Distinguished Only by Its Song - Atlas
Marketing - Atlas Obscura
Stories - Atlas Obscura
That Time The Lucky Charms Leprechaun Got Replaced
Atlas Obscura: Articles
Fake News: Lucky Charms mascot retires – The Bengal's Purr
The forgotten Lucky Charms mascot - General Mills