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Exclusive: Volkswagen to stop using 'Das Auto' tagline - CarWale

Exclusive: Volkswagen to stop using 'Das Auto' tagline - CarWale

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Volkswagen which simply means People's Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years. Now, however, VW is looking at revamping its image and communication and will stop using the ‘Das Auto’ tagline across all its markets including India beginning 2016. VW had introduced the Das Auto tagline in 2007 to establish itself as ‘the car company’ making its intentions of world domination clear.
Volkswagen which simply means People's Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years. Now, however, VW is looking at revamping its image and communication and will stop using the ‘Das Auto’ tagline across all its markets including India beginning 2016. VW had introduced the Das Auto tagline in 2007 to establish itself as ‘the car company’ making its intentions of world domination clear.