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• PMI lowers expectation of IQOS uptake by half as lockdown hits

PMI lowers expectation of IQOS uptake by half as lockdown hits

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Frontiers Exposure to IQOS ads and reduced exposure claims, and association with perceived risk from COVID-19 on IQOS purchase and use intentions: results from a web-based survey

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Frontiers Exposure to IQOS ads and reduced exposure claims, and association with perceived risk from COVID-19 on IQOS purchase and use intentions: results from a web-based survey