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• Italy looks back on 40 years of the Fiat Uno - Wanted in Rome

Italy looks back on 40 years of the Fiat Uno - Wanted in Rome

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When the Fiat Uno was launched in January 1983 - 40 years ago - the Italian automobile giant marketed their new car as comfortable, chic and economical.
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Fiat Uno was European Car of the Year 1984. When the Fiat Uno was launched at Cape Canaveral in Florida on 19 January 1983, the Italian automobile giant marketed the car as "comfortable", "chic" and "economical". Designed by Giorgetto Giugiaro of Italdesign - to replace the Fiat 127 - the Uno ha

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The Fiat Uno: Forattini's “rivoluzionosa” ad campaign 40 years on

The Fiat Uno: Forattini's “rivoluzionosa” ad campaign 40 years on

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The Fiat Uno: Forattini's “rivoluzionosa” ad campaign 40 years on