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Due to vast lack of confidence in the application and the knowledge of first aid, many people are dying each year. There are endless amounts of first aid guides, but only kleiner retter incorporates newest research, comes in a user-friendly format and is easily understandable as well a professionally designed. As its own emotional brand for first aid it will raise permanent public awareness. kleiner retter nurtures both: the ability and the courage to help. It deals with this difficult topic by using easily accessible graphics combined with positive language. It is published as topic-related issues matching various real-life situations.
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