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The NBA took an idea, first conceived of as far back as 15 years ago, has the potential to turn into one of the league's crown jewels in the upcoming media rights negotiations.
NBA's In-Season Tournament: How does it work and why is it happening?
How the bold new NBA in-season tournament courts came to fruition - ESPN
NBA fans divided over new in-season tournament and claim it's been made 'to give LeBron James something to win
ESPN Unveils Full Coverage of NBA In-Season Tournament - TV Blackbox
Column: How the NBA In-Season Tournament Changed the NBA
How would you improve the in-season tournament? [Serious] : r/nba
What is the NBA In Season Tournament, and How Does It Work? –
NBA fans divided over new in-season tournament and claim it's been made 'to give LeBron James something to win
Will the Lakers hang a banner if they win the In-Season Tournament? - Silver Screen and Roll