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The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.
Hello Kitty's multibillion-dollar success story
Toy World Magazine January 2023 - full edition by TOYWORLD MAGAZINE - Issuu
Enduring Brands: A Case Study of Hello Kitty - Hortenzia
Full article: Exploring city branding strategies and their impacts on local tourism success, the case study of Kumamoto Prefecture, Japan
the Bloom Report May 6-13, 2022
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