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• Hello Kitty is taking over the world, one product at a time – The New Economy

Hello Kitty is taking over the world, one product at a time – The New Economy

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Hello Kitty is taking over the world, one product at a time | In Hello Kitty, Sanrio has created a $7bn brand that is adored the world over. But just how did an expressionless cat-girl become so wildly popular?

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